The Evolution of Industry Standards
The
water purification industry traditionally has been run by independent
franchisees. The byproduct of this is not surprising;
the residential water treatment industry considers “unethical sales practices”
by its thousands of franchise related and non-franchise related “dealers”
as its number one challenge (as discussed in the industry magazine Water
Technology1). The Water Quality Association (http://www.wqa.org/)
has found it very difficult to police the industry and protect consumers
from uncertified products and unethical business practices. The price points,
the margins and the lack of accountability are just too tempting for many.
The quality of the water that impacts homeowner’s lives hangs in the balance. Through unwavering WQA compliance and innovative business practice DuPure satisfies our two key clients; the homebuilder and homebuyer.
Beginning with Builder Relationships…
DuPure has proven itself with national, regional, and local homebuilders like the following listed on our builder link page. Their standards for quality are traditionally paramount and client-driven. Our business model assumes that if we can meet the builder standard we will in turn meet the standard of the homeowner.
Because of DuPure’s relationships with builders we provide our suite of products to each of their homebuyers. To benefit the homebuyer, we have started a design center program where we educate homebuyers on our products and services while assisting in the sale where required. Post-closing, we service the homebuyer through post installation visits.
DuPure CEO, Stuart Tillman states, “the quid pro quo in that is we have to treat our builder's homebuyers as de facto representatives of the builder. We have to treat them like the builders treat their own customers. As part of that relationship we are in most cases the only vendor that is invited by the builder to meet with its homebuyers. Our very business model subjects us to a higher standard. We have placed ourselves at a crossroads in our industry to benefit the end user. ”
So when we say we are re-defining the standards in our industry we are operationally aware of the fact that we wouldn’t be invited to deal with each of our builder's homebuyers if we weren’t providing great representation.
Going against the grain isn’t easy but it’s the road we have chosen. For our homebuilders and homebuyers it represents the evolution of service, the evolution of product, and Evolution of Water.
1Richard DiPaolo, Editorial Director (January, 2010). Quality Service=Sales. Water Technology, Volume 33, Issue 1.
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